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Forget what you know about personality tools.
echo isn’t just about self-discovery.
It’s a catalyst for profound human connections.

Unlocking deeper connections

Ever wondered why you seem to click with some people more than others?It’s not easy making successful connections with customers or colleagues nowadays is it? Your people are expected to be more human than ever, yet still deliver hard-nosed commercial success. It’s a fine tightrope to walk, and few get it right.

That’s where echo can help.

echo helps your people forge authentic relationships – with your customers and each other. echo equips individuals to decipher both their own drivers and the motivations of others. This insight fuels adaptability, and enables exceptional interactions.

Beyond personality profiling

A little empathy goes a long way

echo asks you to analyse your own behaviours, personality, even the way you communicate… By noticing your own behavioural changes and drivers, you can grasp behavioural cues and emotional nuances, even in fleeting interactions. This empathetic edge fosters genuine connections, making people feel valued and understood.

We pay special attention to developing observational skills, and we don’t try and put people and their personalities into neat little ‘boxes’ – we know we’re all more complex than that.

We believe in a more organic and bespoke way of doing things, harnessing the power of your unique personality to create richer and more rewarding interactions.

A human imperative

This empathetic edge fosters genuine connections, making people feel valued and understood.

Unlock deeper connections

echo is our personality profiling tool, which delivers practical skills that
empower you to understand yourself and others better.

Elevate each touchpoint into an opportunity for profound engagement. The magic lies in understanding and adapting to human needs – and that’s where echo comes in.

Measurable impact, lasting transformation

echo transforms interactions across the spectrum and creates emotionally intelligent and self-aware employees. Fuelling dynamic communication within managers, teams, and customer-facing roles. Your people will never see themselves or others the same again.

echo improves employee and customer loyalty through building empathy and personalised communication and results in adaptable and resourceful teams

echo improves productivity through better communication and develops tangible techniques to use in your everyday life.

At a Glance

echo isn’t just a tool – it’s your key to cultivating profound connections.
A proven approach, guaranteeing a tangible ROI
Based on science
No reports, no endless questions, minimal theory. Just practical exercises

Embrace echo’s proven approach, guaranteeing a tangible ROI. Empower leaders, create high-performance teams, and nurture exceptional service.
Elevate your experience with echo.

Powered by a best in class team

We have a terrific team behind our projects, however it’s these three faces you will see championing echo.

Florrie Wilby

Florrie Wilby

I’m Florrie – I manage projects for LearningPointZero. It’s my job to bring Aimee’s wonderful ideas to life and make things happen!

With a background in the arts and a degree in psychology, I love using creative storytelling to explain human behaviour. LPZ’s actor-based training programmes are the perfect combination. Before joining the PointZero group, I was an acting agent and theatre producer in London. I’ve had the privilege of working with some fabulous creative talent and I’m excited to see what they can bring to LPZ.

Outside work, I enjoy spending time with my friends and family, mostly with food and wine. I’ve got plenty of crafty hobbies, including jewellery making, stained glass window making and pottery. You’ll also find me doing yoga and on the netball court with my team, the Netchicks.

Aimee Shortman

Aimee Shortman

From an early age I’ve always been passionate about the performance of others and as a result I’ve spent my working life developing a deep understanding of the conditions in which excellence can flourish. At all levels of an organisation it’s people who make a difference and when they’re engaged, motivated and inspired their collective potential is limitless.

My personal journey has taught me a lot too and it’s the unique blend of my personal and professional experiences that has helped shape my professional purpose; to use the energy of human connection to inspire individuals, unite teams and shape better futures. I approach all of my relationships with ambition and relentless energy which I use to help you drive your business forward and fulfil your potential.

Mark-Anthony Jones

Mark-Anthony Jones

I’m Mark – my job is to design learning programmes for LearningPointZero.

I arrived in digital learning almost by accident. I was working in L&D, but had also taught myself graphic design and illustration in my spare time (I ran a t-shirt design brand and a small design agency too). Then I met Aimee online and ended up working together on a project. When an opportunity came up to work together full time, it felt like fate – our skills, attitude and outlook all seem to be perfectly in sync.

When I’m not delivering projects, I’m keeping up with what’s emerging or disrupting the industry so we can stay at the cutting edge of what’s possible. Outside work I’m enjoying life with my wife, kids, family and friends. I love following American football, music, sports, movies… and chilling outdoors when I can.

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